What Is Seo Competitor Analysis?
SEO Competitor Analysis is a service provided by SEO Companies to organizations interested
in knowing about the performance of their competitors and adversaries. The SEO Competitor Analysis process is a very intricate and exhaustive one and requires a lot of research and study. The competitor analysis project involves a lot of factors like keyword research, site structuring analysis, competition and business analysis etc.
The SEO Competitor Analysis starts off with the organization at the onset determining who its competitors are. The names of the competitors are highlighted in bold letters before the campaign begins so that it becomes easy to keep a trace on them and their activities. Priorities are set clearly before anything starts. The next step in this analysis is the competition for keywords. All the keywords that the organization competed for with these adversaries are analyzed.
Determining the age of the domain name comes as the next step. Purchasing an aged domain saves a lot of time and this fact is examined well. It is seen whether companies or competitors to be precise, have purchased these aged domains or not. Accordingly, a counter strategy is suggested. In case competitors happen to use an aged domain, it becomes easy to find out and determine the factors that affect their business in a highly positive way.
The next part of the SEO competitor analysis process would be to calculate the number of pages indexed. The number of pages that are indexed for a website will help in knowing whether it has the cutting edge in business or not. Every website that gets a search engine rank over Google boasts of a lot of web pages. Every page gets indexed by the search engine, after which it is decided whether the website as a whole has been indexed or not. The processes to it that the number of pages indexed in a competitors website are noted and submitted in front of the end user. This will help in striking a parallel and knowing where the website is lagging behind.
All these are few of the many steps and features put into an SEO Competitor Analysis. They all find their way into the process because they all matter. Each of them helps in knowing the current status of the website and the possible course of action that it might take to make improvements.
Competitor analysis projects are important for a lot of reasons. First, they help gauge how competitors are faring currently. Next, they help find out what strategies are they putting into place. Finally, these analysis help determine what the future course of action possibly might be. The analysis is a through reading of the work done by competitors and helps determine why they are ahead in work and revenues. The exhaustive study helps find out the strategies they put into place and incorporate to drive the growth of the company ahead. The analysis, most importantly, will help you in studying why you lag behind and what you need to do to take the lead and go ahead.
by: Alfred
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