Target Your Traffic With Local Seo
Writing an SEO'd classified ad is one of the best ways to leverage local SEO--this is an easy tip to take to heart
. This is one of the easiest ways to take advantage of the searches in your local area because those searches get picked up a lot more often by the major search engines and using them often is one of the best ways to send direct traffic to your website. When you are beginning your efforts you should start with Craigslist because it is the most popular classified web site on the internet.
As a business, you should make sure that you're posting an optimized Craigslist ad on a regular basis. This ad needs to be targeted directly towards your market. Be careful not to make your ad garish--simple is best. Focus first on the title of your ads because this is what will get people to check you out. The keyword phrase and your city and state should be included in the title. Be as careful with your Craigslist ad as you are with your landing page because, typically, the ad will outrank the actual site in the search engine rankings. So a good strategy is to use the Craigslist ad as a channel to funnel in the traffic towards your site, which is your ultimate aim.
You can also use USFreeAds; it doesn't have the same rate of success as Craigslist but it can still garner you a good response because it is a highly ranked classified ads site. You can either try to piggy back your site's traffic from the classifieds sites but your main goal should be to simply use them to send targeted traffic to your business directly.
Don't forget to target the local site listing services run by the search engines, such as Google Places, Yahoo! Local and Bing Local, and these sites all allow you to "claim your profile," which is something worth doing. All it takes to claim your profile on these sites is to verify your basic information with a phone call. Doing this won't take you long and it boosts your overall efforts at promoting your business.
People who search are impressed with pictures, and it makes them assume someone is more authentic, so it's a good idea to upload pictures to your profile on these local site listings. It isn't hard to upload some pictures from your site, camera or desktop, and it can benefit you quite a bit. While these don't have to be professional quality photographs, you do want them to reflect well on your business, so they should be fairly good.
You should also try to get listed with all those directories that are the Yellow Pages on the web. Other good directories to begin with are SuperPages.com, YellowBook.com and YelloPages.com. It is notable that YellowPages.com gets tons of local searches each month (over 100 million) and they still offer free listings too. On the other hand SuperPages.com supplies its listing to big portals such as About.com and MSN. It is free to list with them but the listing is basic.
In conclusion, use the techniques you just learned about and you'll master SEO in no time.
by: Dario Montes de Oca
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