What Is The Best Time To End An Auction On Ebay?

One of the most frequently discussed topics with respect to eBay is the best time to end an auction

. There are several studies and reports by analysts and trend analysis companies that give good insights into the best time to end an auction on eBay. There are several factors that determine the best day or time to do it. Here are a few of them.

1. Know the product and analyze past sales. One needs to know the product, the demand for the product, and one can check the past sales on eBay for similar products. Check when the auctions were ended; one can find out if there is a pattern and if that pattern can be applied to ones product or products. Although it is no guarantee that the pattern will definitely work for ones product, there is a history of profitable endings, and one can definitely think in that direction.

2. Determine the type of sale. If one is looking forward to highvolume, low-profit sales, then the strategy would be significantly different from the one used in lowvolume, high-profit sales. A seller moving a huge inventory is time bound and needs to strategize the offer and end the auction profitably. However, in case of low-volume sales, the seller generally has the option to keep the auction running till the expected profit level is reached.

3. Know the type of product. One needs to know ones target customer group. If the products are a new variety of electronics or games, like PlayStations or computer games or video games that are generally bought by youngsters, the best time to end the auction is during school holidays or after weekends. This is because, when the youngsters do not have colleges or classes, they are likely to spend time buying stuff online.

4. Try holidays. It is advisable to end auctions after holidays because, generally, customers are off work and get time to check out products. Customers are more likely to buy on holidays when they can leisurely research the product and get the opinion of family members before buying.

5. Do not rely completely on reports. It is important to understand what certain trend analysis reports say; however, it is not recommended that one relies on them completely. There are reports suggesting that Sundays are high-traffic days on eBay; however, they may not necessarily be the highest sales days or days when most profits are made.

6. Target the customers location. One needs to know the location of the target customer group. It is important to understand the difference in time zones, understand that a good percentage of people work in shifts, and know there are an equally good number of people who check auctions during work hours.

7. Dont forget social media influence. Checking out discussions on social media is a good idea. Because most eBay users are generally on Facebook, Twitter, and other discussion forums, checking out what the customers are talking about can be very beneficial for a seller and can give one pointers on planning the end time of the auction.

The influence of any or all of these factors is dependent on the product and the target customer group, and a careful analysis of these factors can help make huge profits on eBay auctions.

by: Jane M Dawson

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