I have always preferred to explain the meaning of SEO to laymen in very common and simple language
. In essence SEO is the systematic marketing of a product on internet. The process has all the ingredients of a real time marketing campaign. The SEO for any website include:
a) Identifying commonly used keywords for the website content.
b) Increasing page ranks through numerous techniques.
c) Getting exposure for a website.
d) Giving users accessibility to the directory.
What are the advantages of going for an SEO campaign, when a chic site has been created incorporating all the latest trends? People will reach your site only if they know about it and have easy access. A properly organized SEO campaign will give more mileage to your site than any big budget advertisement campaign. The benefits include:
1) High page ranking with the search engines.
2) Increased traffic.
3) Excellent brand awareness.
4) The above three naturally culminate in revenue generation through increased sales.
The very first step in SEO is obtaining the right keywords for your site. After the keywords had been identified, experienced SEOs go for link building. Getting traffic that was directed from your links placed on other directories is the basic idea behind link building.
Reciprocal linking is the cheapest method to build a reasonable number of links to your pages. For this, you need to get hold of other websites that are ready to put your links on their pages in return for the same favor from your side. This process is also known as two way link building.
Then, there is one way linking. You get your links posted on other directories through article submission, postings, reviews or comments. There are article directories that allow the writer to insert their URLs in the resource box given at the end of the article.
The high level of effectiveness and the results achieved through SEO has turned it into a huge enterprise that churn millions of dollars directly and indirectly. This has given rise to the following options to choose from for a successful SEO campaign:
A. Professional SEOs.
B. Automated programs that do SEO.
C. Online sites specialized in the field.
D. Software that you install in your computers that do the trick.
Whatever may be the method you opt for, what matters at the end of the day is the traffic to your site. It is the traffic to your pages that gets converted into clients and sales.
About the author
Anil Vij is an expert author and an online marketing specialist. Get the secrets super affiliates don't want you to know. Find out how to build links and get instant traffic to your site at http://onewaylinkexchange.net.