What Makes The Short Codes So Popular These Days

For people who are not aware of what short codes actually means

, basically they are nothing but a sequence of numbers of say around 5-6 digits. These are specially created short mobile numbers that are typically used by the organizations for sending short messages to their customers or targeted audiences globally.

This type of a messaging service is perfectly suited for businesses and companies in sending greetings, notifications, announcement and alerts to targeted receivers using a dedicated SMS gateway. On the part of the clients, they need not do anything more apart from memorizing the short sequence of numbers to text back remarks, complaints, suggestions or anything else. Overall, these are certainly one of the best marketing tools for boosting the sales and profit of an organization.

Short codes are mainly of two types namely Dedicated and Shared. As the name suggests, the shared type is a common code that is shared between a particular numbers of recipients. On the contrary, the dedicated codes are specifically meant for a particular customer.

Next coming to the possible ways of generation of the shared codes, it can effectively be done in two possible ways. The first way is to register in a vanity code generating portal and make use of the automatically generated vanity codes. Apart from these, codes can also be randomized and used to forward short messages. The cost of the later is much cheaper compared to vanity codes but random codes are far inferior in terms of security and reliability.

Another of the key benefit of this popular marketing tool is its capability of detecting misinformation or faulty content using specially designed SMS software applications. To add to this list, bulk messages can effectively be sent out through this system. This will definitely be more than useful for the businesses in the sense that any notification will reach to thousands of intended recipients in seconds with ease.

Furthermore, sending messages using short codes is also a much better way of advertising and promotion in the sense that in this case, it is the companies that directly communicates with the clients. In most cases, clients get disturbed at getting repeated calls and messages from the telemarketers, campaigning for a particular product or brand. To make it even worse, most clients are rather hesitant to believe the claims and assurance given by the telemarketers. Therefore, a company generated message can play a key role in eliminating the confusion and doubt from the minds of the purchasers.

The procedure of getting and using short codes varies from place to place. Different countries have different policies and rules of their own. Remember that it is not an open market like that of the web. The concerned authorities will be keeping track on the content and any form of objectionable content such as spreading communal bias and hatred, pornographic content, gambling or drug related matters is going to be blocked automatically and necessary legal actions are going to be taken against the sender.

by: Deepak Dwivedi

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