What Makes an Excellent Web Design
What Makes an Excellent Web Design
What Makes an Excellent Web Design
Each business or organization should have an efficient and effective website in order to make a good online presence. Simple factors such as design and functionality aren't the only ones considered when describing an outstanding web design. An excellent web design has other ingredients too that all help contribute to its efficacy. Some of these are:
Browser compatibility - be advised that if you design a website with the current browser technology in mind, old browsers and yet-to-be released browsers may not be able to access the website. Because you have a wide target audience with varying tastes and preferences, their preference for browsers could as well vary, hence you need to factor in browser compatibility when designing a website. A good web design is one that is compatible with all browser versions.
SEO - a good web design is one that puts SEO in mind during the initial design process. Search engine optimization strategies and techniques are aimed at customizing a website to make it Search Engine friendly thus maximizing on targeted traffic towards the website. Optimized a well website will rank high in the various search engines including Google, MSN, Bing, and Yahoo to mention but a few. Basically, SEO strategies revolve around keyword and keyword phrases usage.
Functionality - the functionality of a website plays a very critical role when it comes to defining an excellent web design. Basically, it revolves around how the website functions i.e. for example how long it takes a website to load its pages and images. Even though broad band connection is available, you could be having website visitors who still use dialup connections, and a slow-loading website could spell disaster as they will log off in favor of your competitors.
Usability - the usability of a website is about how easy it is for your website visitor to navigate within and without the web pages, and how easy it is to locate something in the website. The main idea behind having a website is to answer client questions regarding what you have on offer. As such, some vital information that should be easily accessible includes working hours, contact, ordering and purchase procedure etc.
Other issues -- be advised that the web design is also determined by the target market segment. For instance, if the products and/ or services that you have on offer target old people, you might want to use large readable fonts. On the other hand, if you are targeting kids, be sure to use kid-friendly colors and graphics as well. In other words, a website should be designed such that the final users find it interesting and useful.
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