What Type Of Video Production Should My Essex Based Company Use?

Many companies are incorporating videos into their online marketing strategies

. If you are in doubt about what type of video to choose this article may be able to help.

There are three main types of videos that a business should consider:

Conversional

Educational

Viral

There are different features and benefits of all three, and you have to thoroughly look into what is best for your company and the outcome you need from your video.

It is highly advised to use a video production company from Essex if you are from Essex. This means that a local video production company will know your area and customers better than a company coming into your area from the outside.

First of all, and maybe the most relevant, is the conversional video. The aim of this video is for the viewer to come to your site to buy your product or service, make contact or leave their details. It is a highly effective call to action. In Essex you can play on the customers wish to shop locally and support local businesses. Your video should show how you are anchored in the local community and how buying your products or leaving their details is quick and easy.

The next type of video is educational. Video production companies based in Essex are lucky as they can use the history and beauty of the region to frame a message appealing to the consumer. Such a video can help establish trust between you and the customer and show how you know what concern them. An educational video can be great for informing new customers about your product line or letting your customer base know about changes in your product. Establishing your business as a though leader in the field can raise your profile and create a buzz about your business.

The last type of video to discuss here is the viral video. A viral video is a video that spreads quickly and becomes massively popular for whatever reason. To succeed in trying to get your video to go viral it needs to be inspiring, mysterious, original or unexpected. It needs to stand out. This type of video is particularly great for brand awareness and if successful will spread your message and brand like wild fire.

When choosing one of these types of videos you will, as previously mentioned, have to focus on what you want out of your video marketing. Targeting your customers and knowing what they will spend time watching is important. Sitting down with a video production company could be beneficial and their advice could save you both money and time.

by: Cath Mitchell

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