What You Need to Know Before You Start Selling on Facebook
What You Need to Know Before You Start Selling on Facebook
Facebook is in some way the holy grail of marketing. It is the second most popular and visited website in the entire world, second only to Google. It has over 500 million users on it. Many people who are on Facebook visit it at least once a day. Most of those people visit it multiple times a day. Most people who use Facebook use it for extended periods of time, or simply leave it on in the background the whole time that they are online. Social media in general has taken over much of the internet, and Facebook is the absolute king of social media. There are a lot of people on there, they separate themselves out and make themselves easy to find according to interests and activities, and they are receptive to your message due to the relational nature of the whole thing. So what do you need to know before you get on Facebook and start attempting to sell your goods and services?
The first thing you need to know is that most people don't view Facebook as somewhere they go to buy things. In general, most people just don't see Facebook as a particularly commercial space, but instead they see it as a social space. There is nothing wrong with this, and it doesn't mean that you can't make plenty of many on the site, but it does mean that you have to adjust your message.
Marketing on Facebook is all about building relationships. It is NOT about sending out sales messages, spamming people, or otherwise seeming like you are only on Facebook to make money from people. You don't want to use some automated software that is going to blast people with messages left and right about your hot product or service. You don't want to talk about your business all the time. Instead, you just want to build relationships with your friends and fans. You want to build a lot of trust and credibility before you try and sell anything. Minimize your sales messages and maximize your efforts to really, genuinely, authentically connect with people.
Next, you want to focus on your profile. Your profile is basically like a mini website and will serve as home base for all your Facebook efforts, so you want to make sure that it is optimized. Don't feel like it needs to be all business either- in many ways it's best to approach your businesses fan page or profile in the same way you approach your own profile. Keep it personal, engaging, interesting and fun. Talk about yourself and what you are up to, and talk about your business and what it is up to. Share as much with people as possible.
Finally, it's a good idea to skip a profile for your business altogether and just make a fan page. One of the best reasons is the fact that you can only have 5,000 friends on your profile, but there is no limit to how many fans you can have. Fan pages are also specifically set up to cater to businesses, public personalities, or other similar entities. It is understood that they are somewhat less social and more business oriented, so people won't be as put off by sales messages or from you talking about products or services here and there, and will generally be more focuse
Now Pay Close Attention --
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