A photo or an impressive graphic image of your product or service that is prominent
on your website will be able to tell the visitors to your site a great deal about what is on your site. The key is to get the attention of your visitors as soon as they land on your site. If you can do this then you have completed a successful web redesign. If you do not have great images, or do not have the budget to spend on getting them, then use creativity and use words and colours to draw people in. If your site is also easy to navigate, then your visitors will have no problem going through your site to read about your product or service.