What is 8 Seconds Rule on Your Website?

While marketers invest the majority of their time and budgets on the back end

, we have seen that most of the gain from optimizing a website occurs in the first eight seconds of users' experience. So in this article we will explore what can be done in this very short period of time to increase the probability of converting those visitors into customers. If you are like most website owners, you invest significant time and resources in your websites order path, forms, design, infrastructure, and many other features that are deeper down in the funnel. But, if you do not command your visitors attention long enough to get them that deep into your website, all of these investments are for naught. There are no easy ways to make that happen, there is dramatic potential to drive more value from your current marketing spend by answering three key questions clearly and articulately for visitors to your website or landing page: Where am I? What can I do here? Why should I do it? New visitors must have answers to the first two crucial questions (Where am I? What can I do here?) During the initial eight seconds they spend on your site. After that, every element of every page must answer the third key question (Why should I do it?). Confusion is the chief enemy of forward momentum and forward momentum leads to your conversion goal. If visitors are even slightly unsure of the answers to any of these questions, they will likely just leave. By clearly answering these three questions, you can easily increase your conversion rate. So as you invest in elements that pay off later in your funnel on your own site, do not overlook the upfront work necessary to drive your customers all the way to conversion. Sharpen your site upfront, and hopefully you will be harvesting many new customers in 2010. More info on Internet marketing ( in Finnish language markkinointi )

What is 8 Seconds Rule on Your Website?

By: kari harju

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