What is Google Ad Sense?
What is Google Ad Sense?
What is Google Ad Sense?
You have made a website and introduced it on the internet, you also get banners for your site which is different sizes, so these banners are describing about whatever company paying for ads pasted on your site.
There was one problem faced by the advertisers. It was not exploiting the fact that the ads on your page were not in most newspapers, but these were presented on the internet.
When you are browsing lot of pages you would be noticing these kinds of things in the pages. Sometimes you are looking for a watch or a shop for buying product, but your banner is describing about a car.
As above discussed, if you want to buy a watch and found a banner describing about the car, you will feel unlikely to see it because your main target was to buy watch, so you would ignore to click these banners.
Well that is also what the folks at Google thought of which cam up with a killer idea. This is called Google Ad Sense and is also known as advertising program for publishers.
As a web designer what you do, instead of jumping through hoops to get banners on your site that your visitor do not care about them, so you must allocate some related information on your page screen.
Fist you should to sign up for the Google Ad Sense program, a small snippet of code will be inserted in your webpage which will ensure your location which you have specified, then a banner will appear which will present relevant ads contents on your site.
As a search engine company, this is very easy to do for Google to make ads. These will look like key words on your webpage. It searches like a database about the ones related to whatever you want to search on your page to target ads.
As a webmaster for a site, when a person clicks on the Ad Sense banner you will get a fee for each visitor. Now that has bound to happen more often then a traditional banner visitor actually interested in what is the banner about otherwise they would not revisit on your page.
But this also creates wonder for the people who want to advertise. So it is because of the same reason. The great and important thing is relevant content in the banner for Google Ad Sense.
This relevancy plays a vital role for successful program because every person wants to remain happy. The advertiser must concentrate on his advert, so that publisher earns lot of profits from their contents and Google take its specific fee.
Google has set high standards for Ad Sense program every time in terms of functionality and looks. You cannot add more than two banners on your page and Google also insert only text in these banners.
So the big advantage of Google Ad Sense is that it is very less cost consumption as compare to other advertising methods. But on thing is necessary to keep your site on its positive position because it is possible visitor might miss wrong positioned banner.
At the last, Google Ad Sense is on of the great advertising program that s unique because ads are relevant to content on the site. Everyone who wants to make advertise on Google will pay for this. And the person who want to place ads through Ad Sense, getting paid by Google.
All the transactions are run through Google and advertisers and publishers can get statistical information about their ads to understand and make improvements for their campaign.
So the whole process about Google Ad Sense is elegant and simple and effective from anyone in the chain, for visitors and advertisers as well. These are the reasons which make Google very innovative and new thinking program.
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