What is Online Advertising? by:Margarette Mcbride

One of the many strategies used today for advertising is online or internet advertising

. Compared to other forms of advertising such as the use of big billboards as well as TV commercials, online or internet advertising is considered as one of the most affordable yet successful form of advertising. This is because its price, compared to setting up a billboard or TV Ads, is relatively cheaper and much more easier to accomplish. So what is online or internet advertising?

What is Online Advertising?

Online advertising is a method of advertising that uses the internet and the World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Although the word itself describes only one agenda, online advertising is usually divided into several parts, or techniques. According to Internet Advertising Philippines professionasl, online advertising includes several techniques such as contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, as well as e-mail spam.

Advantages over conventional methods

Because of the advent of online technologies, companies all over the world have greatly benefited from its capabilities to deliver their messages simultaneously around the world. Through its use, several professionals have then made several reports of its advantages compared to conventional methods such as setting up billboards and TV commercials. According to Internet Advertising Philippines consultants, advantages of using online advertising includes:

Immediate publishing of information and content. One of the many struggles of setting up an advertising is the time that companies have to wait before actually making their advertisements public. Online advertising, however, makes this easier and faster, as well as not limiting their geographic scope and time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy.

Efficiency of advertiser's investment. Online advertising allows for the customization of advertisements, including content and posted websites. For example, AdWords and AdSense enable ads shown on relevant webpages or aside of search results of pre-chosen keywords.

Payment method. Whatever purchasing variation is selected, the payment is usually relative with audiences' response.

Unethical method of online advertising

Other than ethical methods of online advertising, such as the use of user friendly applications, there have also been class of advertising methods which are considered unethical and may even be illegal. These include external applications which alter system settings (such as a browser's home page), spawn pop-ups, and insert advertisements into non-affiliated webpages. According to Internet Advertising Philippines consultants, such applications are usually labelled as spyware or adware.

Visit http://www.myoptimind.com for more info.

About the author

Margarette Mcbride is a copywriter of Optimind Web Design and SEO, a web design and seo company in the Philippines. Optimind specializes in building and promoting websites that are designed for conversion..

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