This latest marketing trend has taken the world by storm with every company looking
forward to marketing its product taking special interest in the proceedings and ensuring that the promotions reach out to a wide user base. Viral marketing is at its best when done with a lot of strategy. Being prudent whilst performing a campaign such as this is necessary. It can have its drawbacks as well, for it may backfire so badly that the whole exercise goes futile and gets tagged as SPAM. Mass marketing, a synonym, is to be done innovatively so that it seems least intentional to target a mass audience base. The whole thing has to go off so smoothly that one struggles least to identify with it and is able to relate to the campaign and the pros shown through it.