What is a Video Sales Letter?

What is a Video Sales Letter?

What is a Video Sales Letter?

Using text alone in the internet marketing world is called a sales letter. Sales letters were historically created for the use of direct mail, selling through catalogs and such. Sales letter strategies and tactics that were common in direct mail have been applied to the internet. Most people who sell online use these strategies because they work.

The same principles of putting text with images in the sales letter format are used to sell products and services online. In fact one of the greatest resources that is public domain called, "Scientific Advertising" by Claude Hopkins, which talks about using direct response marketing with text imaging. In fact Claude was quoted in saying that it is "salesmanship in print".

The most successful internet marketers that we have interviewed over the last few years have all mastered the strategies of building great sales letters. They call this copy writing. Copy writing is generally done with an eye catching headline, something to entice the people to read the rest of your letter. Also empahsize the benefits to the customers, of products and services, by using bullet points. Bullet points highlight the features and benefits of the products.

The copy ensures people and makes them confident you are capable of solving their problem. That what they buy from this website will help them. Essentially satisfy what they were looking and searching for was found here.

Online video has exploded in the last few years due to technological advances such as better computers, faster connections, and flash video standards. You would not have seen Youtube and Google Video if not for flash video standard. FLV makes it possible for the internet to read videos. People click, the video plays.

So bringing back the concept of the video sales letter. What is a video sales letter? Well it is a video that uses the same format and concept as a sales letter, but sells through a video as opposed to text. In the video you tell them the benefits of your products and services. With a video you can sell more products and services than you could ever imagine usin

Now Pay Close Attention --

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