What is list building and how to go about doing it?
What is list building and how to go about doing it
?
List building is one vital tool that every online business must include in their business. If you ask any top internet marketer out there, they will always chant this old mantra, "The money is in the list" over and over again. List building is so important that any the long term success of any online business depends on your list.
List building just involves web visitors to opt in your mailing list using their entering their name and their email address. Usually, what most marketers do is in order to encourage people to opt is by giving away a freebie like a free report or video. In a nutshell, list building is just simply web visitors' giving you the permission to send them newsletter or other valuable information to their email
Having a list brings many advantages. One thing about a list is that Google cannot take away your list members. Once people opt in to your newsletter, they are yours forever. Search engines cannot take them away. The second thing and probably the most exciting thing about have a list is that you can promote a product to them over and over again. You can even sell your an affiliate product if you want. Of course, you cannot just focus on just pitching your product.
To get started, the first thing that you need to do is to get an autoresponder service. The two most popular ones on the web are Aweber and GetResponse. Aweber have a monthly subscription of $19 while GetResponse has is free when you first started out but once you reached 11 list members, you will be locked in at a monthly subscription of $9.95. Take time to go over the features of each one and decide which one is suitable.
Now, popular hosting services like Hostgator and Bluehost allow you to set up your own autoresponder if you want to. I highly recommend that you do not use your own auto responder because chances are when you use your own responder, your email will likely be marked as spam by most popular email service like Hotmail and Gmail and end up in your list members' junk or spam folder. Paid autoresponder services like Aweber has professional programmers to help them configure the email in such a way that it won't end up in the junk or spam folder. So whatever you do, don't build your own autoresponder even though you have the knowledge how to.
Now when you got yourself an auto responder service, the first thing you is to build a landing page or an opt in page where web visitors can come and have a preview of your product. The most common method employed by many people is to give away a freebie like an ebook, mini courses or videos in exchange for your prospect's email.
Now remember, make sure that your freebie is of the utmost quality. Your free gift acts like a saleman giving your visitors a glimpse of your product so don't skimp on the quality. Your visitors can easily just opt out of your list with just a simple click of the mouse if you give them inferior product.
Please note that majority of the web visitors that come to your landing page won't opt. 10 person out of 100 person opting in is considered high. To get as high a conversion as possible, you need a short sales letter giving people the reason why they should opt in. First is to put in a catchy headline and state the immediate benefit. Then you will want to list other benefits in simple bullet point so that your reader can quickly glance read through what you have to say. If you don't have good copywriting skills, you can hire a copywriter to do that for you.
Another option is to use videos. Videos are good because people's attention span is getting shorter and shorter nowadays and people prefer to be entertained rather than read boring texts. Make sure the video is exciting and entertaining.
To sum it all up, list building is a tool that every online business owner must employed to have a long term business success. The hardest part about building a list is probably asking people to opt in the first place so spend most of your time finding ways to improve you opt in rate
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