What is the importance of FSDUs?

FSDUs are extremely varied and are designed for effective short or long term Point

Of Purchase display, with easy assembly at the forefront, which can be pop-up' or flat-pack' to help save distribution costs too.

FSDU techniques are constantly evolving to change with the styles and design trends of the moment, showcasing big name brands to give maximum and instant brand impact, and more importantly, to add value.

When deciding on a FSDU the customer is without doubt very important in the success for the business and furthermore the style of FSDU needs some thought about before running a promotion using display units. Stores which cater for the high end customer should opt for higher quality display unites as opposed to stores which are driven by sales through offers, in which case the more cost effective materials such as card should be considered.

It is very important to ensure your display unit stands out against competitors, and therefore it is imperative to choose the design company who will create and manufacture the display for your product with care. However, most creative companies creating FSDUs will design, print and manufacture the most trendiest advertising units for you to display your product to its full potential, to new and current customers of a particular product.

When deciding on your type of FSDU, also bear in mind the mobility and endurance aspect of the stand. Make sure your design is eye catching you want prospective customers to see you and be enticed to purchase. There is a very small window frame of time when a consumer decides whether to approach your FSDU or product. Therefore, the importance to getting your message about your product through to consumers in bold and simple terms is essential. A good FSDU creative will create this for you.

A POS campaign is feasible and cost effective but good planning and creative design are crucial.

http://www.clearpoint-print.com

What is the importance of FSDUs?

By: Natalie Eastaugh

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