What on Google-Earth is Google Caffeine?

The original Google Search interface was never designed to encompass this myriad of permutations

. Caffeine is likely to be the platform which all these facets of Search can be customised, switched on or off, combined or easily extended.

Another area of difference between the old and new may come from Googles' experience or trial and error. Since the 1990s Google has learnt some valuable lessons from customer reactions.

Now extremely conscious of upsetting the searcher Google decided to trial Caffeine to gauge reaction. If we scale this concept up, the likelihood of Google Search architecture being Data Centre specific may become a reality.

By this we mean allowing certain searchers to use certain data centres for specific methods of search. Google have already proved that Caffeine has started in one data centre, when given the green light the new architecture can take over another data centre and another and we would speculate that this ability to switch over data centres has another use. Google can choose to switch searchers from one data centre to another, to target specific geographical locations to specific data centres.

Why would this be important? Well, does every culture search and retrieve information in the same way? We would expect someone in China searching for McDonalds in Washington to not necessarily be looking for a local restaurant but perhaps historical information about when the first McDonalds came to Washington.

Take this theory even further and understand that within the culture of the Chinese the search algorithm may need to be customised to display results that that culture would expect to find. In a Muslim country is there any point returning results upon a subject that would be considered offensive?

What about Google Caffeine Optimisation?

Well, there has been much discussion in the Dusza offices about what Caffeine will mean for natural / organic search results for our clients. We believe our clients need not fear being dropped from search results.

Google wants to provide relevant results to searchers. That's the goal. Google needs people to search using their search engine in order to create the $21 billion they received in 2008.

Therefore any innovation that helps Google refine its search algorithms to promote websites that are relevant will become ever increasingly implemented. So what makes a website worth being ranked, we can only speculate again, but it is likely to include the fundamentals of a great website from adhering to W3C compliance and Accessibility issues to page load speeds.

If you are concerned about the impact of Caffeine on your website and want to discuss it with Dusza please feel free to get in touch

What on Google-Earth is Google Caffeine?

By: Sarah Perkins

POST COMMENT

What is Google AdWords? About Google TNT Campañas Google Adwords Recomendaciones ORACLE VS GOOGLE, WHO WILL WIN? How To Easily Fix Google Chrome Is Slow Problems - How To Guide Will Facebook Pass Google On Web Search? Cleveland CG15 Satin Chrome Wedge Five Google Ranking Tips add another email address outlook bookmark google chrome Google Caffeine - The Need For Speed And Great Content Google Redirect Virus Removal - How to Remove Google Redirect Virus Understanding Google AdWords- What is it? & How Do You Set it Up? What is Pay Per Click Advertising and Google AdWords?