What's Cpa And Is It Worth The Effort?

If you have been hanging out on a web-master or online marketing related forum for

any period of time in the year you could not have failed to miss the hum about this spellbinding new system for generating limitless quantities of money called CPA.

But what is CPA?

CPA stands for Cost Per Action and it isn't a new concept, simply a new name and being hyped up by a large amount of marketers as a better alternative option to AdSense. It used to go by the name of Pay Per Lead, which possibly explains the concept better corporations are prepared to pay, sometimes massive amounts, you to generate leads from them. Most offers that you're going to be able to promote will ask visitors for some private info which ranges from a zip code to full contact details. Other offers will try and get visitors to sign up to sites and eventually you have offers that permit the user order free samples if they pay for postage and packaging.

The amount you can earn from CPA offers range from $1 to as much as $50, but you may be pondering where the corporations get the money from to pay you for promoting what are 'free' offers. A company will look at your lead as a long term prospect, the visitor was interested and incentivized enough to provide some ( or lots of ) private info and the company can now follow up on this lead to try and convert them in to a paying client. Sometimes the company will sell the details to other agencies, so if this makes you fee uneasy you should definitely discover what the company does with the private information before advertising it.

Evidently this technique works because even the biggest corporations and largest web corporations in the world are using it to generate leads. They're essentially leveraging the power of the web to become their sales representative.

while acknowledging that, is CPA worth the buzz and hype that it has been generating? Likely not, it's no different from the AdSense hype from a couple of years ago when the likes of Joel Comm disclosed that he was making $15,000 or more every month and soon after waves of AdSense 'how to' guides followed. Nowadays, AdSense has become the easiest way to earn money online, but CPA is new ( or perhaps the term is ) and is so enticing the eye of legions of people.

As with many techniques of making money online, CPA is relatively straight forward, put offers on your internet site or promote them thru some PPC ad network ( like AdWords ) and earn money. It differs because it is way more time radical and requires a ton more testing and optimizing than other money making techniques. Infact, newbie are likely to find that they make more money with AdSense than CPA offers.

So to conclude, CPA offers can be exceedingly lucrative, much more than AdSense or promoting products as an affiliate, but it is's possibly not worth all the hype that surrounds it because it's not going to be for everyone.

by: Jason Mimishi

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