The Best Article Marketing Strategy Utilizes Premier Article Distribution

Are you looking to institute a top-notch article marketing strategy

? Are you new to the article marketing discipline and don't know where to start? Then any initiative you undertake must have an excellent article distribution service as its foundation.

Let's define article marketing first. Article marketing is making your original article writing available online to publishers, editors, site owners, and bloggers. They publish your content and you gain backlinks to your website from this content. You imbed your website links in the author's resource box of every article you write.

What happens next is really quite simple, but very effective at the same time. These backlinks help your website gain credibility in major search engines eyes. Consequently, improved credibility assists you in garnering a better position in the search engines when people search your keywords. Better search engine results page listings contribute to a better page ranking.

Of course, any article marketing strategy you employ must be in association with an excellent article distribution service. To build your online exposure you need a service that works with reputable publishers. These publishers must be across all niches and sub-niches.

Why is that important? It's important because you're writing specialized articles focused on a certain market. Therefore, your articles must be part of specialty publications your niche reads.

Inefficient article marketing is submitting articles to only a few general interest publications. Most likely, only a small percentage of your niche reads these ezines, newsletters, and such. You need your articles in publications that deal solely in the topics you write about regularly. These articles relate to any products you market, affiliate or otherwise.

What happens next? Pre-sold traffic heads to your website. Readers of your quality content writing believe you "get it" concerning topics that interest them. They perceive you as an authority on these topics.

They trust you are truly trying to educate and inform them. You're offering them useful information, not the hard sell. Therefore, the next logical step is for them to check you, your business, and your products out further. That's where your links do their job.

That's why article marketing works. That's why article distribution via a premier service is vital. They ensure extensive and far-reaching distribution of those links. Backlinks, of the presold variety, are what grows affiliate and other online businesses faster.

Your article marketing strategy can fall apart if you choose sub-standard article distribution. Here are five things to avoid when choosing a vehicle to distribute your articles:

Per Article Fees

Being charged fees per article you submit hinders your budgeting efforts. You don't always know how many articles you can write in any subscription period. If you don't know your writing output yet, you can't budget accordingly. A quality content distribution service that charges a one-time fee for unlimited article submission is your best choice.

Computer Editing Only

Avoid an article distribution service that doesn't offer live editing. You want experienced editors giving your work the once or twice over. Computer scanning is fine for spotting basic formatting errors. However, a live editor notices fine detail. They help you fine-tune your writing to publishers' specifications.

Software Downloads

In today's go-go society, you want to be able to work from anywhere. Article submission software discourages this. You can only use your home or office PC where the software resides. An effective article marketing strategy demands the ability to write and submit articles whenever and wherever you want.

Inability to Monitor Article Performance

You can't measure the performance of your article marketing strategy without distribution and exposure reports. These reports let you know who is publishing what and how may "hits" your articles are receiving. You learn very fast which articles are interesting to your readers and which are missing the mark. You then adjust your article marketing strategy accordingly, from data received from these reports.

An Article Distribution Service Not on Top of Publishing Industry Changes

Your article marketing strategy has a better chance of meeting its goals when you reach new publishers. Many new publications hit cyberstands weekly. An article distribution service that doesn't keep current on these publications means you missing new readers.

These new readers are potential customers for the affiliate programs you promote. Therefore, it's important you choose article distribution from a service that updates their publishers list weekly. They ensure your links appear in the new hot publications making waves on the market.

An excellent article distribution service is your best bet for fast tracking your article marketing strategy. They employ the know-how and resources to get your quality content writing to your target audience. As you continually concentrate on content writing, they continually concentrate on targeted distribution of your efforts.

by: Carol Palmatier

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