When To Not Pursue Social Media Marketing

Social media is considered as the "it" nowadays

. Social media marketing may be a great option if you are still starting your business. Coupled with an efficient strategy, it is seen as a method to effectively boost brand recognition, promote products, and launch your company as a leader in the industry. Therefore, in the last few years, it cannot be argued on why social media marketing easily rose as a serious rival to traditional media.

Lots of buyers are also starting to look for advice, reviews, and tips on social media sites. Many of them make decisions based on what they hear or read. So what's not to like? However, there are really circumstances when it is discouraged to use social media marketing.

Hard Selling - it is not easy to sell using social media directly. People use these sites for fun, connections, games, and interesting pages. They are hardly in the buying mood when they visit online communities. That's the main reason why hard-selling will not work. It can even work against you because people start to see your initiatives as "advertising" rather than a place where they can learn more about your product, get honest reviews, and receive feedback for their concerns.

Overly Conscious Nature - things are out of the open when you use social media sites. People talk about anything and everything about your company. They feel like they have the license to do it, especially if you started this kind of initiative. Now, if you're the type of person who doesn't want to hear anything negative about your strategy or product, social media marketing may not be a good fit for you.

Very Narrow Niche - if you're dealing with a very select group of customers, having a social media presence still helps but it won't be that effective. Take note that these followers, fans, and friends are almost a "captive" market especially if there's little or no competition. In this regard, you shouldn't see online communities as a way to promote; it should be seen as a way to interact with your market. It also enables followers to talk about your products, services, and company among themselves.

Lack of Resources - social media marketing is more than just creating a bunch of profiles in different sites. To help you i attaining your goals, there should be a particular method and solid steps to be undertaken. This entails the allocation of time, people, and money. Be sure you're ready to take marketing seriously before you jump headlong into this initiative.

by: Pilar Torres Wahlberg

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