When To Upgrade To Newer Trade Show Display Alternatives

When To Upgrade To Newer Trade Show Display Alternatives

It can be hard for businesses to know when they should replace their trade show booths. Economically and psychologically, it can be difficult to let go of exhibits that have fared you well over the years. However, there are certain signs that it might be time to replace that old display for a brand new model, and lots of new alternatives on the market that businesses would benefit from utilizing.

If The Booth Is Not Practical

When your trade show display doesn't really work for your company anymore, this is a big sign that an upgrade is needed. In the beginning, maybe your company was just starting out and could only afford a small ten-foot by ten-foot booth. But now, since the business has likely expanded, chances are that you can afford a larger, more spacious trade show booth. You might also need a different exhibit arrangement altogether.

Also, older displays are much heavier and take longer to assemble. The weight greatly adds to shipping costs, and more time usually needs to be allotted for setup because of the complications involved in the booth design. Why not upgrade to something lighter and easier to assemble to save both time and money?

Old, Faded Graphics

If the trade show display is outdated, it is going to make the company itself seem outdated. Really evaluate the graphics and style of your booth. For instance, if your company's logo has changed over the years, you definitely need the booth to reflect this change. Even if the logo is the same, lettering and graphics fade over time and may be subject to wear and tear.

Newer Alternatives To Consider

The newer trade show displays are lighter and much easier to set up than older models. This reduces transportation costs because cargo trucks have to carry much less weight, and also decreases setup time. Plus, businesses are no longer limited to the standard ten-foot portable black background back wall displays. Trade show booths now come a lot larger, and in custom shapes and designs as well.

These newer displays are more portable and modular. Custom modular exhibits can be designed to meet the company's needs, and can have a specially arranged area designated for intimate face-to-face chats. Other options include banner stands, which are the ultimate in lightweight and convenience. On the opposite side of the spectrum, there are also huge exhibits that tower two stories tall. These highly visible, double-storied structures make a huge impact on show attendees.

Newer displays are also made out of different materials and incorporate the latest in lighting technology. More and more exhibits are made out of fabric, which is very versatile, lightweight, and inexpensive compared to other materials. LEDs are the newest trend in trade show booth lighting. These lights are very energy efficient and also very bright. LEDs are even showing up embedded in back walls for awe-inspiring backlighting.

If your trade show display is no longer practical and out of style, consider one of the latest styles of booths on the market today.

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