In internet marketing result evaluation is the most effective strategy for success
. It is necessary that at a stage the marketer take time to reassess the strategy and evaluate the level of success or failure of a particular plan. It is good to reassure yourself that the strategy is working. To assess the effectiveness of your marketing strategy place specially coding in each advertisement strategy to know if it is successful or not. This will help you assess you performance and even change strategy such as modifying the website or changing the advert strategy. The bottom line here is the assessment and reassessment should be a continuous exercise in internet marketing.