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Where To Turn When An Elderly Person Needs 24hr Care.

Employees at aRedditch-based firm will be transformed into a sea of golden daffodils

on Friday when they do their bit for a leading cancer charity.

Staff at alpha Care Homes' head office, at Croft House, Moons Moat Drive, will be wearing yellow to work in support of the Marie Curie daffodil appeal that runs throughout the month of March.

In addition to yellow clothing, they will also be donning yellow wigs and daffodil face masks to raise as much money as possible for the cause.

Alpha Care Homes runs 12 homes across the West Midlands and the south east of England, which provide high quality residential care for the elderly and those with dementia.


Alpha Care Homes business development assistant, Tracey York, said: "We have decided to have a bit of fun and support this worthy cause at the same time.

"Many of our residents and staff members have been affected by, or know someone close, who has been affected by cancer at some point in their lives.

"Marie Curie is an important charity that does some excellent work and we have supported the daffodil fundraising across all of our homes. Everyone at our regional office is now looking forward to getting on their best yellow costumes to do their bit."

Alpha Care Homes was set up to meet the need for small homely environments Whatever you want to call them Care Homes, Elderly Care Homes or Retirement Homes Alpha Care Homes provide the perfect service for your loved ones, where service users could feel safe and comfortable whilst leading as active a life as possible. It is our aspiration to provide homes where staff can feel pride in their work and service users can receive a holistic approach to their care with the highest possible standards. It is our objective to provide a culture and an environment where staff feel they belong and feel happy in their jobs and service users feel their contribution is valued in the development of services.

We believe that to provide a professional service, it is paramount to preserve the integrity and commitment of the team. We need to value each other and to put service users at the heart of everything we do.

Alpha Care Homes are located in the West Midlands and the South East of England. Each CareHome is very individual with the core focus on making the care homes a home from home for service users. There is a structured programme in place to ensure that all homes are well maintained and are staffed by a dedicated team to meet the very individual needs of each person.

The 24hr care provided by each home is supported by additional services such as GP services, Chiropody and aromatherapy. Alpha Care homes also prides itself on the high standards of catering provided to meet all dietary requirements.


Each care home, Elderly Care Home or Retirement Homes has a busy activities schedule which includes external outings and visits and of course friend, family and relatives are always very welcome.

Our philosophy is to ensure that our residents are at the heart of everything we do. We recognise the vulnerability of residents and aim to ensure that our service is guided by maintaining core values of care.

Alpha Care Homes are committed to providing the highest standards of care to meet each residents individual needs. This is supported by a commitment to train staff to and help them reach their personal development goals whilst keeping the residents needs at the heart of all training plans.

by: A Turner
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