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Which Is Better - Pay Per Click Or Search Engine Optimization

Search engine marketing are of two kinds; Pay Per Click (PPC) advertising and Search Engine Optimization (SEO)

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Pay per Click

Pay per click refers to a form of advertising that brings traffic to website through visitors clicks on the ads. Every time a visitor clicks on an advertisement, a charge is put on.

Benefits of PPC

It is very quick and can give your results within hours.

You only pay when your advertisement is clicked.

You can keep track of results and thus keep improving your site.

It allows you to target specific countries and regions.

You can rank highly for whichever keyword you want (it all depends on your budget).

Drawback of PPC

PPC, though, is an effective way to promote a website, yet it is not most consistent and lasting. Once you stop spending on ad, your ranking will go down.

Search Engine Optimization

Search engine optimization refers to the improving the visibly and ranking of a site on search engine. The more visible a site is, the more visitors it gets and thus the more it gets profited. Search engine ranking is determined on the basis of quality of content and information on a site.

Benefits of SEO

You dont have to pay no matter how many visitors come to your site.

In the long run, SEO benefits more than PPC.

The ranking that a site achieves through SEO is long lasting.

In the long run, SEO is less expensive than PPC>

An online user finds an organically ranked site more credible than the one which has gained higher ranking through PPC.

Thus, SEO is more beneficial form of search engine marketing than PPC.

Please click on the flowing link t hire our top drawer SEO service at an affordable price.

by: sid tivatne
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