Which Online Reputation Management Strategies Work Best?
Online reputation management is the practice of keeping a business's reputation free
from noticeable slander within the first page of a search engine's results. Several strategies exist today to combat this kind of information from damaging potential customers outlook.Online reputation management, or online reputation monitoring, can protect your business from slander within the first page of search results. These insults may come from several sources, like blogs, forums, or product reviews, and generally are from angry, resentful customers. In order to check out your own business, type in your business's name, keywords that may lead to your business, and your own name into a popular search engine to gage where your online reputation lies.
It is important to keep online slander about your business away from the first page within a search result from popular search engines like Google or Yahoo. Some popular strategies of online reputation management include using subdomains on your business's website, creating additional sites concerning your business, making a Wikipedia business page, and having profiles on other sites. Many businesses use a combination of the prior listed strategies. This article will briefly examine each of these strategies in order to provide you with a general understanding of online reputation management.
Using subdomains on your business's website considerably take up more real estate in the search engine results for your domain name. In order to have a useful subdomain, it is important that your subdomain include some useful content. To add new subdomains, make subdirectories in the htdocs directory, your main web directory.
Another technique to manage your online reputation is to create additional sites concerning your business. Again, it is important to include valuable content on these additional sites. Many top businesses have their main site, as well as charitable, corporate, and international sites. This should also place unfavorable blogs, forums, etc., subsequent the first search engine page.
Making a Wikipedia business page is a similar concept to using subdomains or creating additional sites. It provides more information about your business and comes up on top of slander in a search engine. Making a Wikipedia business page can be done by creating a page that defines a term not already found in Wikipedia, which can connect back to your business.
Lastly, another technique of online reputation management is to have profiles on other sites. This is a fairly simple technique to do and most popular sites that allow you to make a user account will work. Also, creating profiles on other sites is generally free of cost. This can be done on websites such as Twitter, Facebook, Myspace, Yahoo, Flickr, LinkedIn, GooglePages, Blogger, or Geocities.
by: Christian Heftel