White Hat Seo - A Safe And Effective Search Engine Optimisation Technique

Among the many techniques employed by SEO companies

, white hat SEO is considered the best way to optimize a website since it follows the rules and guidelines set by today's top search engines when it comes to site ranking. The methods used here are legal and accepted by search engines so you won't run into any problems when it comes to implementing your campaign. Although it takes longer to yield results, you're assured that the results you get will have a lasting effect on your website.

For the white hat technique to be a success, there are a number of things that need to be considered. This includes the proper use of content, coding, and linking. These three play a huge role in helping a website slowly rise up a search engine's list. If done right, they can even help that site reach the top spot. So how do you maximize the potential of each one? Here's how:

Content

For white hat, content is still key. So it's important for it to contain the right set of keywords to help your website rank higher on the web. Careful research must be undertaken when looking for keywords, regardless if they fall under the short tail or long tail category. These keywords should then appear practically everywhere from the article body, the title, link anchor text, alt tags, and headings.

Aside from focusing on the proper placement of keywords, you need to make sure that the content you have on your site is updated regularly. Fresh content is what search engines look for so if it's updated frequently, you can expect your website to go up a search engine's listing.

Coding

Websites rely on the use of HTML codes so it's crucial for you to use proper coding techniques to help your site reach the top spot. Correct coding should be used all throughout to ensure that a search engine's bot reads them correctly and doesn't disregard them as trash.

The best way to ensure that these search engine bots go through your website properly is by creating a site map. A properly made site map will trigger these bots to crawl to every page, allowing each page to get a certain amount of exposure which will help your website rank quickly.

Another method is to use CSS to minimize the use of HTML coding. This will reduce the time spent by the bots on a particular page allowing them to move forward to other pages on your website. This is important since the more pages they go to, the better your chances of ranking well in search engines.

Linking

Proper linking is vital if you want other people to recognize you and your website. To achieve the right amount of exposure through linking, one thing you can do is to provide fresh and reliable content regularly. This will keep people coming back to your website and hopefully, spread the word about it by linking back to it.

Another way is to set up link exchanges with other websites similar to yours. This can be done in the forums or comments section of the other party's website. Leaving a link back to a particular page of your website as part of your signature increases your chances of someone dropping by your site, thus increasing its exposure.

Even though there a number of techniques used in search engine optimisation, white hat SEO is the safest way to get the results you want. By adhering to the standards and guidelines set by search engines, you won't run into any problems when using it to optimize your website.

by: Johnathon F Black

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