Who Is Taking The Lead To The Clouds? Telcos, Isps, Msps Or Enterprises?

If a book seller like Amazon can succeed as a cloud provider

, why are telecoms so slow to get into the game?

I suspect the barriers are more cultural than technical. Telecoms seem cautious to jump into new markets. The Cloud is attracting some big industry players, but thats not the real reason. Competition is not the fear. It is the memories of the dotcom crash and how telecoms didnt succeed in the Internet services space. ISPs and MSPs filled that void.

Cloud is a pure network infrastructure play, and telecoms should feel comfortable there; its where they are making their living. Whats more, telecom service providers know a great deal about managing software in big data centers so the stars are aligned.

However, this Application Management Software is leveling the playing field. These ISPs and MSPs are building out the data centers just like their telecom brothers. And larger Enterprises are comfortable running their own data centers too. The Cloud looks like a data center, acts like a data center, even smells like one.

Application Performance Monitoring is the key to controlling the Cloud

Great progress has been made in the development of robust tools and APIs to support the cloud, so theres no reason why a Telco, ISP or MSP cant enter the cloud business in a few short months and do it affordably.

One key enabler is Application Performance Monitoring (APM). You simply must have real-time visibility into the health and capacity of web servers, databases, application servers, virtual and cloud environments so you can turn up more infrastructures before the end user experience degrades. If an Enterprise has an IT system worth protecting, they are (should be) using APM.

In the case of offloading cloud services, one can connect directly to Amazon Web Services (AWS) service using their APIs. These APIs allow you to collect full performance metrics and APM can tell you whats happening in the Amazon cloud infrastructure.

The beauty of the latest APM solutions for database performance, network performance monitoring and so on, is they can discover applications in the Amazon cloud, analyze the metrics, and automatically trigger actions such as restarting or stopping an Amazon server when certain capacities or thresholds are met.

Automation of cloud provisioning is a great leap forward regardless if its outsourced or if you are rolling out your own private cloud. The whole purpose of cloud and virtual computing is to take advantages of economies of scale. In a similar way, APMs ability to automate resource provisioning delivers additional human" economies of scale. Imagine what a burden it would be for a system administrator to login and manually turn resources up or down. And if your cloud environment scales to dozens or hundreds of cloud instances, productivity would suffer.

Building Your Own Private Cloud and Employing Virtual Environments

Leveraging Amazon or another cloud providers infrastructure is certainly the fastest way to get into the cloud market. But longer term,..........Read More at - http://blogs.manageengine.com/blog/2011/07/25/who-is-taking-the-lead-to-the-clouds-telcos-isps-msps-or-enterprises

by: Eric Wegner

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