Who Says Marketing Is Not Sexy?

Sex is good

Sex is good. Most doctors are in agreement that frequent and loving sex is actually good for ones health. Sex is particularly beneficial if this is done with the right partner and with the right atmosphere. This is also true for marketing your business. You have to have the right partner and the perfect timing to achieve a tumultuous impact.

The right partner means the right marketing collateral that would support your marketing strategy. Do you need a television spot? Would a simple brochure printing do the trick? Are stickers your best option? These are the questions you may want to ask yourself before you start your affair. You want to get the best partner to a very gratifying marketing campaign. In choosing the right partner, you have to consider the following:

First, you have to be clear about what you want. In human terms, you have to define how you want your partner to be. Do you want someone with blond or auburn hair? Passive or dominant? Short or tall? Certainly, there are traits that you look for in a partner and this is also true when you decide on what is the best partner for your marketing campaign.

The partner that you will select for your campaign depends on your marketing objectives. Your objectives should not just be something rhetoric like I want to increase my sales. It has to be specific and measurable. Try rephrasing your generic objective by adding specific targets. Consider this objective: I want to increase my sales by 25% for the next 6 months. This statement conveys what you want, how much share you want, and when you want this done. It is as clear as it can get.

If this is your objective then you can now consider your partners. There is a wide array of marketing collaterals that are available to you to achieve the objective above. You have brochure printing, flyers, posters or leaflets. If your pocket is deeper, you can consider doing a television ad. Whatever it may be, it would all depend on your target.

Second, you can now proceed to the body of your partner. Whether it is a television ad or print brochures, you have to have a body or content that is attention grabbing. The body or content should not only be able to catch the attention of your would be customers, it should also be able to convey your message clearly. This goes for your print brochures or other marketing collaterals limit your message to three distinguishable main points. Consult your brochure printing provider for a good layout that will highlight your key points.

So who says developing your marketing strategy is not sexy?

by: Janice Jenkins

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