Turn your back on these lost causes. Trying to please the wrong people will only tie you in knots. From the outset focus attention on those who you can genuinely please. Then focus again. Do your homework, define your best customers and then go after them with a passion. Hone your messages, laser guide your proposition then over deliver. Good enough isn't good enough. Give them exceptional. Exceed expectations and share a piece of you. Your story, your voice. Amaze, entertain and engage your advocates. After all - they are the ones who matter.