Why A Famous Computer Company Has Been So Successful?

Why A Famous Computer Company Has Been So Successful

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Ever since the early 2000's, Apple has been a major force in the computer, cell phone, and MP3 market. Their unique business model has made them one of the top companies in every industry they enter. There are multiple reasons why competition with Apple is so fierce. One example is iPod repair and iPhone repair that is almost always exclusively handled by the company itself or by private, small businesses that specialize in fixing these products.This company is known and based on its' innovation. The company is constantly coming up with tomorrow's items today. The company releases at least one new product per year; in fact, it has become routine for them to announce their newest products in January, right after the holiday season.Their customer service is also considered one of the best. If something needs to be fixed, you can make an appointment with an employee at a store to tell them your issue by giving you their undivided attention. They also have a 24-hour customer service line for issues regarding any technical device you may have.Because they are in multiple industries, they have many different products and add-ons available in their stores and online. Most recently, they have gotten into the cell phone business, which has gone very well for them. They started in computers, but their big break came when they launched their famous MP3 player, which is arguably the best of its' kind. Their computers were pretty good, but not until the early 2000's did they become popular with younger people, who maybe started with their older computers as kids. It is this product variety that has made them very successful, since they now strive to be the best in whatever industry they enter.The brand name is also very important to the success of Apple. They have made a name for themselves by creating contracts that allow them total control over their products. For example, when they started allowing one cell phone service provider to sell their phones they kept all of the rights to the phone, so customers knew they would be dealing with Apple should anything go wrong with their actual cell phone device.Many companies in the computer industry have looked to Apple as a benchmark for their business practices and policies. Recently, there has been some competition for Apple when it comes to fixing the products. Many small businesses have been created specifically to help fix these types of items which mean Apple must choose to either continue doing in-house fixes or whether they want to look into contracting any troubleshooting to a smaller business. Because not many companies have been able to compete with Apple as far as MP3 players go at least, it will be interesting to see what the future holds for them, because sooner or later someone else will come along and whether or not that future product is better has yet to be seen. Apple certainly has done well, however, so they should be able to weather most storms that may come their way.

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