Why A Website Eventually Fails Without Website Maintenance?

Websites are everywhere; small businesses have it

, organizations own it and even day to day people want to make their presence felt on web through their personal web addresses. So, it wouldnt be wrong to say that websites have become a craze. But this doesnt mean all of them are active, visited and flourishing. Only some are able to keep the website alive in the long run. Not giving attention to website maintenance is one reason for the gradual demise of a website. Following points will highlight why websites fail without maintenance;

Traffic stops coming

Websites on which required content, graphic, page, image and layout changes are not made from time to time eventually stops receiving the traffic they previously enjoyed. People like to visit websites that are active and the same is visible through updates. For instance, if you came to a website suggested by someone but found the latest blog post dated two years ago, you will end up unimpressed. Visitors that somehow end up on the website would get the idea about its neglected state and would perhaps never come back.

Search engines lose interest

Search engines love new content and updates; if they dont get the same in a website over a long passage of time, they lose interest. The latest updates in the search engines give great importance to websites that frequently publish new content and makes other design related changes. Search engines use if-modified-since HTTP header to determine whether a page has attracted changes from the last time it was crawled or not. If no changes are made, it is not crawled again and thus loses turf to other similar websites that give important to website maintenance.

Website earns bad name

Image is very important for a website and a bad name is not something that a business or organization can afford to live with. Not paying attention to the website and leaving it to rot on the web gives you the same. There is a reason why big organizations and online brands spend heavily on website maintenance processes. If your website is visited by an otherwise loyal customer and he sees its miserable condition with outdated content, grammatical errors and no fresh addition, he is bound to get doubtful about your service and quality. This is especially true of tech savvy people.

Visitors are not happy

If you maintain a blog through your website but havent added to it for quite some time, visitors expecting a blog are bound to get disappointed. The same is true in case of business related websites. If a website doesnt have anything to share or add, then, visitors expecting something new will obviously end up unhappy. With website maintenance services, website maintains good health and performs better. Some companies also offer style sheet updates, Flash icons creation and other related updates in maintenance packages. So, visitors as well as website end up happy.

From the above points, one can understand why a website fails without maintenance. So, if you have a website and it has been catching dust in a corner, better start paying attention to it and, if you are too buy, hire a website design maintenance firm to do it for you.

by: rajesh

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