Why An Seo Campaign Needs To Have A Minimum Length Of 12 Months

With more and more of online being spent online

, there has never been a more imperative time to not only being online, but to have those top, profitable search positions. Everyone wants to be the first results with their chosen keywords but that is sometimes not always possible. Others have less aggressive expectations such as just the desire to be on the first delivered results page which depending on the industry and competition can be just as difficult as getting as the top results in other industries.

SEO involves various stages of planning, implementation and analysis that depending on the size of the website(s), can vary from a couple of days to a number of months. A large retail website completely un-SEOd would require a full site audit and review which takes obvious time. A site will then need adequate keyword analysis, competitor analysis, link structure and further work to confine the data within the websites coding. According to reports, 35% of SEO comes down to the on-page data creation within the site. Once all the on-page data (keywords, META descriptions, tags etc.) have been agreed by all parties, then the all important off-page work begins.

Blog commenting, article submission, directory submission, social networking and profiling and more takes a long time to do a proper job. Providing that you are just beginning SEO for your site, the chances are your competitors are already well within their SEO campaign so you have a lot of link juice or link equity to begin building. Links can take some time to be accepted by admins so be patient and remember, content should be valuable, transparent and always relevants to where you are submitting. This will ensure that the submission is accepted but keeps the Internet credible and informative!

This is why when looking at your aims, goals and objectives try and give a realistic timeline because the majority of agency-client breakdowns come from unrealistic expectations (often from the client). Too much is expected too soon and what could often be a promising and fruitful SEO campaign collapses in the early stages of the campaign. Typically, an SEO campaign reaches a degree of maturity at about the six-month stage.

I hope this guide to starting out on an SEO campaign helps. Remember SEO is all about guidelines and recommendations from one person to another. Often peoples opinions can vary hugely in the SEO industry so it is often useful to get a second or even a third opinion of any major changes to your website.

by: dan mendez

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