Why Are One Way Links So Important?

How important are one way links? The best way to measure is to not have any at all and see how well you are ranked

. I can probably answer that question right now, because you will not rank well. Most search engines value one way links to your site as a sign of subject authority or subject matter expert.

A basic refresher on one way links is that they are links from other sites to your web page or site without a reciprocal link back to that site from your site, hence the name "one way" links.

Reciprocal linking has been around for a long time however over the years search engines have come to discount it's importance in the SEO schema. It makes sense because what does it really mean if you have hundreds of reciprocal links? It doesn't prove anything really, anyone can ask for a reciprocal link.

Now that we have described the one way linking process, how can you get websites to link just to you? One answer is that it is dependent on your sites content, especially if you have unique content. Other websites will link to you if you have interesting content that compliments their content. The problem is that you really have to have something exceptional. One easy way to get a type of one way link called a back-link. These are links to articles that you have written and distributed through article directories.

Back-links are created when you publish and distribute your articles to directories and someone then publishes your article on their site or blog creating a back-link to your site. Their is only one thing that is better than a back link, it's a straight link to your site from another well ranked site that is in the same niche as yours. When you have a number of these types of links to your site the search engine algorithms will rank you very highly.

So you can see that from a search engine's perspective a one way link is a reflection of importance within your niche or industry and in turn indicates that you are an authority on the topic.

There have always been a number of very clever marketers that can figure ways of beating the system through bending the rules. My rule of thumb. If it doesn't sound right, it probably isn't right.

by: Rick Carbone.

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