Why Aren't You Using Twitter As A Marketing Tool?

Many businesses are using Twitter as a marketing tool

. This micro-blog social network is a great tool for getting in front of interested prospects and customers, keeping them updated on your business and new products, and providing high-caliber customer service.

When Twitter changed their focus from "What are you doing?" to "What's happening?" they set themselves up to become an information and news network. This set the tone for the majority of tweets, which used to be mainly random and meaningless twitter, to become informative and newsy.

As a business, you can use Twitter's new position as an information network to broadcast your own information to a following in your target market. By making good use of Twitter to get followers looking to your tweets for good information, you can build a responsive audience for your marketing message. By providing good niche-related information, you can have your followers looking to you for information and paying attention to your marketing messages.

With an attentive following of targeted prospects and customers, your business can use Twitter to keep them updated on what your business is doing and announce new products and services. This is what makes it ideal to use Twitter for marketing. Those prospects and customers who are electing to follow you on Twitter, are showing interest and actively reading your messages.

The interactive and instant communication that Twitter makes possible, makes it a great tool for providing timely customer service. Your customer can easily tweet questions or problems, and your business can provide an instant answer. You can also keep an eye out for tweets containing keywords related to your business, and protect your reputation by quickly answering any concerns that arise.

With all the benefits of using Twitter to get your marketing message out to an attentive audience and building relationships, you have to ask yourself, "Why aren't you using Twitter as a marketing tool?"

by: Joseph Sanders

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