Why Branded Merchandise Is Becoming Popular

Many businesses today have been hit hard by the recession

, meaning that they are cutting costs where possible and one of the main areas include advertising and marketing. Whilst traditional forms of advertising such as TV, radio, billboards are considered too expensive, other cost effective ways of getting your brand advertised is through creating branded merchandise.

Branded merchandise and promotional gifts can include various items such as pens, lanyards, mugs, USBs and much more. They work wonders for a companys image as the merchandise essentially advertises the brand on a permanent basis wherever they are used. For example, if a music band is doing a tour or concert, it is common that fans buy their merchandise in support of the band and they often use the items for their own pleasure. Popular items are t-shirts and lanyards which, when worn, are highly visible to a large audience, therefore maximising brand exposure.

Both small and large companies can benefit from investing in branded merchandise, whatever their budget. It is always best to order in bulk from a wholesale supplier as this will help minimise costs per unit. Many suppliers also offer the advice and help you need to customise and produce your range of promotional products.

To get the most out of your marketing projects and campaigns, you need to consider your target audience and what kind of products they would find practical and use again and again. For instance, considering that computers and laptops are highly common now, USB flash drives are items that are relevant and ideal accessories for them. Everyone from students, teachers, and office workers need one for storing data and work and if your brand is on a flash drive, people will distinctly remember it. Using branded merchandise in this way is popular, fun and attention grabbing.

If you want to give away corporate or business gifts to long term clients for example, some excellent branded products to choose from are golf umbrellas, which can feature your logo over a very large surface area. They have the potential to be seen by a wider marketing audience because they are portable items. You can also give branded merchandise to your employees, since they are part of your company. Customised lanyards with your logo are hugely popular and they

Creating a consistent and memorable brand image is an essential marketing tool for any organisation and branded merchandise will help you to achieve this. They are becoming popular because they are cost-effective in the long term and relevant for todays consumers.

by: Neil Smith

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