Why Custom Neon Signs are the Best Advertising Medium

Why Custom Neon Signs are the Best Advertising Medium

Custom neon signs are extremely popular medium of advertising because they can generate traffic and thereby increase sales of any business without making the process too cumbersome. Custom neon signs are effective tools for promoting your business in the global platform. However, there are other advertising mediums also such as newspaper, television, magazine, website, yellow pages, etc. but these mediums will surely blow a hole in your pocket. These mediums are way too expensive for new setups and business firms, who cannot afford to make such huge expenses so early in their venture. Thus, for these companies neon signs are much more reasonable and cost effective way to reach out to their potential customers.

The custom neon signs are extremely effective and simple medium of advertisement. Generally, the custom neon signs have glass tubes encapsulated with inert gases, which tend to glow when electric current is passed through these glass tubes. Neon is a Greek word, which means new gas and it was M.W. Travers and William Ramsey, who discovered it in the year 1898 in London. Neon gas is available in the atmosphere and constitutes one part in every 65,000 parts of air and it is obtained directly from the atmosphere by a process called liquefaction. The neon gas is then collected separately from the other gases by the method called fractional distillation.

It was found in France in the year 1930, neon lights are not energy efficient when compared to incandescent bulbs for the purpose of illuminating apartments or houses. But, custom neon signs gained massive popularity in outdoor mode of advertising and this triggered various small, new and medium scale industries and business houses to use custom neon signs for promotional purpose and advertisement on streets, etc.

The custom neon signs provide visual appearances which are simply uncontested and outstanding. Earlier neon signs were available only in red color. But, with the increase in their popularity, other inert gases such as xenon, krypton, helium and argon were also included by the custom neon sign makers. The use of these additional inert gases changed the appearance of the neon signs and extended the color swatch. Now you can enjoy wide range of over 150 color patterns and this is possible because of the combination of multiple inert gases. These signs are not available from the factories because the makers of this neon signs are skilled artisans who are expert tube benders. Thus, neon signs are customizable and text neon signs cost a lot cheaper than their graphic counterparts.

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