Why Desktop Publishing Is Important?
Desktop publishing (DTP) impacts all written content produced in print and online
. In its simplest form, DTP comes into play every day when choosing typography, colors, margins, line spacing, backgrounds, tables, images, etc., in document, email and even online formats. However, desktop publishing is most commonly associated with layout programs that produce print-ready files for magazines, marketing collateral, packaging, manuals, business and legal documents, and large-sized print media. Even online format developers need to have some DTP skills in order to design websites and online applications. Between the two, this encompasses much of the written content produced. A translation vendor that has the staff and know-how to balance DTP considerations with translation functions can save you time and energy as well as help you avoid common cross-cultural pitfalls and make the best presentation of your companys image.
You have a document in a PDF file format you would like to have translated and your vendor is requesting source files, the file format in which the document and images were originally created.
You may or may not realize that output files like PDF, TIF and EPS are not source files for desktop publishing and are not layout editable.
What if you cant locate the source files? Without a translation vendor with desktop publishing experience, DTP management can be cumbersome, and you can find yourself with
translation documents that do not meet your design expectations.
Everybody has business cards, and it seems like they should be simple to reproduce in a target language, Business cards are a funny thing theyre small, with not much text, but are jam-packed with detailed considerations. For our clients who need them in multiple languages, they can quickly become a burden to prepare. First, you have to get the translation. Then, you have to get the text laid out and print-ready. And finally, you have to send the files out for printing.
When you hear about localizing a document, that is usually taken to refer to the target language of the document. But there is more to it than that. If youre going to translate a brochure into Spanish, its important to know where and how the brochure will be used, so the language is right for that audience, but it is equally important that you have the visual elements of the brochure localized.
You want the colors to be appealing for your target audience. You want your fonts to evoke the same visual expression and response as the source fonts, should you need to change them due to
language or expansion of text. And, you want your vendor to review photos for appropriateness.
A truly well-designed document tells a story with its photos. The photos draw you in, spark your interest, and keep you reading. Look at each photo and the context it is being used in, and think about the message it is trying to convey. If the context is scenic, you need to find an equally compelling scenic picture that speaks to the location you are translating the document for. If the message is about people, you need them to be culturally specific and convey the appropriate message with their eyes and their body language.
A translation vendor with skilled in-house staff who really knows DTP can provide your translation in any application (Word, InDesign, Quark, Illustrator, or Photoshop, just to name a few), and will deliver and/or archive both source files for future update capabilities and output files for viewing and printing.
Aunes Oversettelser AS has been in the business for 26 years, and we are specialized in technical translations. We are specializing in the Nordic languages, and can offer services into Swedish, Danish, Finnish, Norwegian and Icelandic. The premier translation agency for Norway and the Nordic region! Technical translation services for businesses in the Nordic countries and translation agencies world-wide.
by: carmen
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