Why Good Content And Good Marketing Go Hand In Hand

In Social Media, content is king

In Social Media, content is king. People who use social media are always looking for value. Content without value is nothing but "noise". And with the amount of "noise" that infiltrates social media, more and more users are starting to filter the information that they receive, putting up more controls over their social media accounts, blocking people, blocking SPAM and discarding anything that does not provide value. A company that produces online content should always remember how easy it is to click on that X button, how easy it is to delete email and how easy people can tune out and ignore your messages. If you want people to follow you and to place their trust on you, you should create contents with value.

But you should also remember that it is not enough that you produce good content. With millions of blogs, videos, photos and other contents posted online daily, your message can easily get lost in the sea of contents. Take the case of bloggers that produce outstanding contents but never gain more than 100 regular readers. What does this mean? It means good content should be supported by good marketing.

It may seem ridiculous to some- the need to promote contents that you are using to promote your products but it is how social media marketing works. To take advantage of social media, companies must be fully engrossed in the process. Unlike traditional media where you pay top dollar to get your messages across, you do not need to spend thousands of dollars on social media but you need to invest time. What's good about social media is, unlike ads published in newspapers or other traditional media, articles and other contents posted online are there forever.

The time you spent writing that article is truly worth it because of the returns it provides your company in terms of exposure. You can use a single article multiple times. You can also use a single content in multiple channels and for as long as you want as long as the material is still relevant to your business.Social media also allow you to present integrated messages across various channels to build a very strong online presence that can really result in sales.

To ensure that you have the time for creating content and promoting content, you can hire a virtual assistant to help you. There are many ways a VA can help you with your social media tasks. A VA can create content,help you post the content in multiple channels and also help your promote the content through different methods.

by: Lawrence Perry

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