Why Google Is The Dominant Search Engine To Run Your Pay-Per-Click Advertisements With

Why Google Is The Dominant Search Engine To Run Your Pay-Per-Click Advertisements With

The supremacy of the Google search engine has long been established. Back in the millennium of the year 2k Google won the race to be the leading search engine. Users worldwide were more and more turning to Google as their first source to finding information and be directed around the internet.

In order to be able to fund their service they very early on introduce an advertising service which was primarily geared towards major corporations businesses and have them advertise on the search engine but the flaw was that they were only charging on a pay-per-impression scale. This could only be reached by large companies that had the budget to pay huge advertising costs.

Google, being the smart cookie online soon realized they were leaving a lot of revenue lying around untapped as they put themselves out of reach for medium to small businesses to use their service. Smaller companies don't have the revenue available to pay for ads every-time they are displayed. They had to find a way to bring things to an affordable level that had massive reach and benefits for all sizes of businesses to benefit from.

They got themselves to work on a new program that would catapult not only their revenue but secure them the place of being the worlds leading search engine.

2002 Brought about the overhauled version of Google AdWords which switched from pay-per-impression to a pay-per-click basis. The concept is still used today as it provides every business the opportunity to drive highly targeted visitors to their websites using keywords that are most relevant to what the business has to offer to their visitors.

Not only is businesses able to be successful in driving more revenue from increasing sales but people are able to set up their own business websites from their homes and notify Google of their site. If it is competitive to get listed near the front of the search results, Google makes it easy for anyone with a website to use their services and drive the traffic to any site, making it possible for anyone to profit online with just one website.

This paved the way for many internet marketing business models to be set up from home using the level playing field that Google created and launch successful and profitable websites from home. There are many ways to market online as well as profit from pay-per-click advertising using the Google AdWords network. No longer is it ne

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