Why Graphic Design Is Important For Your Website

The best way to make your website stand out is through strong branding and strong images

. The best way to achieve this is with a website that focuses on graphic design.

Many website developers claim they are limited to using fonts that are installed on people's computers, which leaves websites looking alarmingly similar. With a focus on graphic design you can transform your website from a standardised set of pages to something that ties in more closely with your brand.

A graphic designer knows how to layout web pages so that the information can be communicated most clearly. They know how white space can direct people to look at certain elements of the page, or how to emphasise key sections in a website.

The best graphic design doesn't necessarily jump out at you, which is one reason why it's an undervalued skill, but design really can affect whether people return to your website or not.

A website can reinforce your existing brand, but a website which doesn't marry with your already existing design will confuse users. Instead of strengthening your brand identity, as good design will, a poorly designed website will, at the very least, dilute that message?

A website that doesn't comply with your already existing colour scheme is just one example of poor design.

Earlier this year the British Design Council reinforced how important it is for businesses to recognise the importance of design. They called for businesses to think in terms of design to maximise the opportunities presented by the economic recovery.

by: Admin

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