, rapid learning and proof that it has had a direct impact on business productivity and profitability. If you are results oriented, a risk taker and a fast learner, you are likely to thrive in the new HR. However, when looking at the different parts of the recruitment process and HR that have already undergone major transformation it is clear that some HR professionals will either be unwilling or unable to handle this dramatic shift in approach. Unfortunately, the rapid changes in business will not allow HR professionals much time to grow into and to learn this new model. If HR professionals are to survive and prosper under the new agenda, individual behavioral and attitudinal change must start now.