Why Have Fashion Leggings Gained Popularity?

This article aims to demonstrate how and why leggings have come back into fashion

and how they have been updated with a modern twist so that they have now become a fashion garment.

The original garment of leggings resides in the eighties era when celebrities such as Olivia Newton John and other chart topping bands helped to make it acceptable to wear fitness wear as everyday wear. Seen throughout an array of music videos, neon bright fitness wear was worn by everyone be it in leggings, big baggy jumpers or even leg warmers.

Due to the rise of the garment in the eighties, many believe that the trend should stay in that era and should not be derived and brought into the present. However, most products have a fashion life cycle. This means that a product may be at the height of fashion one year, maybe five years later be rejected by that current generation, and then another 10 years later be at the height of fashion again and even see as vintage style.

However, it is questionable whether leggings ever actually went out of fashion. They are frequently seen as a childrens garment as they allow great ease of movement and can often power through a lot of wear and tear. They are also worn a lot by gym goers for the same reasons and many of the top brands have created leggings with absorbing qualities to reduce the sweaty feeling one might feel in the gym.

Leggings have also now been targeting at a younger more fashionable market. With prints and patterns frequently seen on catwalks throughout both London, Paris, Milan and New York, the trend has now transcended into leg wear and can be seen on both hosiery and leggings.

Leg wear is frequently seen on top celebrities such as Kim Kardashian who sorts wet look styles on a weekly basis. Printed leggings have also been seen a number of times on singer Rihanna who often sports the designs of top brand BOY.

Although fitness wear to some may mean the eighties and the popularity of Jane Fondas workout videos, the trend has developed and consumers are teaming their leggings with different garments to back then to create a more modern and different look. In the eighties, leg wear may have been teamed with big baggy jumpers and clashing of prints. Whilst clashing of prints still remains a key trend, a lot of people tend to wear vivid prints on the legs and block plain colours on top. Prints tend to change every month as to what is in fashion, recently embellishment has become a popular trend and this is now being seen on may garments throughout the high street.

Conclusively, printed leggings may have gained popularity or may have just never lost popularity from when they first hit our high street in the eighties.

It is clear that leg wear is a trend that is here to stay and although prints on leggings may change, the garment will be around for a few more seasons yet!

by: Bernadette

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