If you focus on your own business and what is important to achieving its mission
, I am sure your business will improve on its own fundamentals, without some search engine dictating that you be successful or not. The rules are rather simple. 1) Know your customers, 2) focus on your customers 3) know or keep trying to find out what they want 4) speak their language 5) then talk directly to your customer in your articles, posts, blogs, ads and other content where ever you can 6) Be entirely customer focused all the time.