Why Keep and Make Customers with Postcards
Why Keep and Make Customers with Postcards
It's easy for people to take things for granted. It's our imperfect human nature that causes us to forget to appreciate things and think how fortunate we are. Often, we only get to appreciate people or things when they are gone. It'll take a slap in the face from friends before we realize what we have missed.
Ask yourself, how often do you feel uncared for, unappreciated? Now, think about your friends. How often do you remember them? During special occasions, when you suddenly meet them on the streets, or when you need something from them? How much are they worth to you?
In business, the same thing happens. You often forget your customers once you are done doing business with them. Keep in mind that for a business to be successful, you need to build and maintain good customer relationship. You need to keep in touch with them long after the sale is done. To do this, you need to print post cards on a regular basis to make them feel that they matter to you.
It's a common mistake for businesses to focus on quality products and services, but fail to keep customer relationships. There's no problem with focusing on products and services. After all, it's what you are in business for. But in most cases, it's the relationship that makes the difference. When people feel that they are special and appreciated, they will come back to your store. Get personal with them, care for them, appreciate them even in simple ways and they will reward you with more repeat sales and recommendations than you can ever imagine.
The best this about post cards is that they last for a long time. When your customers receive your cards, their curiosity is aroused having received something from someone they don't know. After opening your card, your attractive cards are likely to get displayed in offices and living rooms, thus, increasing your visibility in the market and promoting name recognition.
Here are the other reasons why postcards are critical to your business:
It is a good way to stay in contact with your customers without looking too pushy.
Postcards let your customers know that you are a phone call away when they need you.
When created uniquely, your postcards would be too valuable to toss away. People are most likely to keep them or put them on table tops, thus, reminding them of you and your business.
Your customers will think that you value them a lot and take time to think of them.
Postcards are more effective than initial phone calls. These cards give you a reason to make a follow up call to your customers.
Postcards are a subtle way of communicating with your customers without interrupting their schedule and activities.
Make sure, though, to make your postcards short and concise. You don't have to use lengthy and elaborate words in your card. Just save the lengthy conversation on your phone call or meeting.
When done properly, your postcard printing will make your customer feel valued and appreciated. They may be small and immaterial to others, but their value is priceless. Remember that is both time consuming and expensive to keep current customers than find new ones. So, make time to let your customer know that you value them. In the end, your postcards will make a lifetime of profit, professionally and personally.
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