As a musician, there is an important part of your equipment that may be missing
. That crucial tool is your personal website. By creating a personal website, you create a digital personality.
A musician who does not have a personal website will quickly find themselves irrelevant. The public can't like a song they have never heard. Without a personal website, you just won't have the necessary influence to get your songs into their reach.
The musicians personal website is a digital base of operations. Your fans can look to your site when they want to know more about you or your band. They can go to your site to find out when the latest CD is being released or when tickets go on sale for your next show. You can use your website to share this information with them and create special offers to draw their attention, like announcing that you will be signing autographed copies of your latest CD after the concert.
A musicians personal website is also the measure of your online credibility. If you walked into a bank and asked for $100, they ask to see your bank card before just handing you money because that card shows them who you are and that you have a right to the money you request. It gives you credibility. The online world is the same way. If you don't have credibility, no one is going to take you seriously.
By building a personal website, you enhance your credibility and show people that you really are the musician you claim to be. They can go to your site and see your pictures, hear your songs and meet your fans. This credibility can be the key in getting the gigs you want.