Why Rets Is Important For Real Estate Website?
I am a real estate expert, not a professional writer
. I just don't know how to begin my article, but I know the real estate business inside out and what a real estate website should incorporate. So I will just tell you why RETS is important for your website and how you can power your site with it.
Why RETS
* Providing RETS lets the visitors search for homes using the data from their local MLS on your website.
* Websites become easy to browse and provide really useful information on listings.
* The technology lets the users extract the exact information that is needed.
* With RETS enabled access, you can map a property, show comparable properties, recently sold information, showcase local business information and much more.
* Lends the ability of intuitive search to the people. I mean if they are looking for 'luxury property near New York', they can get the relevant listing.
What is RETS
RETS or the Real Estate Transaction Standard technology turns your simple web site into a real estate portal with thousands of relevant listings being able to be displayed. It effectively manages data provided daily by your local MLS system. The information is hosted on the SQL database server and served to the user's screen as required. The technology was created to overcome the hassles presented by the existence of a large number of organizations wanting to share and distribute real estate information with others. RETS addressed this need by providing a common standard for the real estate data exchange.
RETS Advantage
RETS enables your website to ride on the cloud of technology, enabling you to do things which looked seemingly impossible. Just consider the major advantage that RETS provides:
Accurate Information
RETS allows clients to conduct searches on multiple listing service properties in a particular area. The users have the benefit of doing an anonymous search. RETS provides accurate information, which is highly accessible to the clients. A custom RETS, if used in the right manner, can provide vast data of relevant information. It gives you the opportunity to manipulate your data in a way that your visitors might like.
Access to the Latest Data
The RETS system enables the clients to have access to the latest data. It allows the free flow of websites for Real Estate Business. Websites which adopt RETS technology are absolutely user-friendly. They could be easily browsed and provide the relevant information on listings. Almost everyone who aspires to buy property would certainly search for the websites which provide them the exact information that they are looking for. If the client wants to find out 'for property in Michigan under budget' he should easily be able to get the required listing. Also with the help of RETS websites the user can get rid of irrelevant sub domains, the obsolete frame which used to show property listings. The client could also avoid some templates which are placed unnecessarily and do not match with the actual subject of real estate.
Interactive Map
If the client has an interactive map on the screen, it becomes relatively easier for him to search for the required property. An informative map with pin cushions representing available listings attracts more site visitors. It also gives a geographical perspective, so that the client can check about the landmarks, roads, schools, etc that are in proximity to the desired property. There are numerous RETS systems, that also allow the creation of multiple customized maps as a part of Internet marketing strategy.
Custom Search
With the presence of RETS on the website, a client can easily do custom search of cities, communities, foreclosures, price point, address, neighborhoods, etc. located in the proximity of the property they intend to buy. With the help of RETS system, you can have lead through email notifications and SMS texts as well. This way you can get in touch with the particular lead swiftly. It automatically emails the subscribers or the buyers and provides them with their new listings.
Useful Analytics
RETS system provides useful analytics to the visitors. Some RETS systems inform you of the number of listings which have been viewed by the visitors, or how many registrations have taken place in a particular time frame. This information is quite useful to the visitors while taking a decision.
An ideal RETS
real estate website has all the data and photos which are updated everyday. Visitors can search anonymously, without putting up their personal information i.e. it does not require password maintenance or signing up. You can visit this website and test its various features. It may propel you to get your own Real Estate website to be RETS enabled as soon as possible. A technology powered customized website would allow your respective customers to access whatever information they want in no time.
by: Alicia Campbell
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