Why Seo Is Essential

Search is the preeminent paradigm of the web, a fact that has barely changed in the past few years

. Even with the sweeping effects of social media, search remains the key to web dominance. The only change has been the incorporation of sharing and likes into the criteria of what ranks for any given search term.

For these and many other reasons, SEO (short for Search Engine Optimisation) has become an absolute business essential. No matter your business size or whether it is the focus of your online activities or it is just an added bit of assurance, it needs to be there.

Simjen, as your local SEO experts, are here to help you understand the importance of this at times perplexing Internet tool.

Lets get into it then. Why SEO? Because

It ensures that you are actually found:

This is the simplest point behind SEO. When done effectively, it ensures that any local customer looking for your specific product or service finds you first. The harder you are to find, the less likely you will ever be able to compete online. And in an age when your business presence is as important as your shop front, you need to be competing online.

It adds value to your web presence:

Whats the point in having an amazing website if it cannot be found? When a website alone can cost you a minimum of $3000, you want to make sure that it lives up to its full potential. On and off-site optimisation is the only guaranteed way to see a real return on investment.

It puts you on par with the big boys:

Even when there are major brands spending thousands upon thousands on it, effective optimisation doesnt cost a fortune. When done right, you can be as searchable as any larger competitor. Imagine being on page one of Google, ahead of a sizeable franchise with 10 times the marketing budget. In short, good SEO is an equaliser that no SME should be without.

It allows you to be a talking point:

As we stated earlier, social media has been one of the few things to really change search in the past few years. Good online content, which is easy to find, is more likely to be shared as a point of interest or reference amongst friends and family. This is why Google has made their own social platform Google+ such an integral part of their approach to search they want you to like and share anything that is ranking well and deserves to be there.

Why ignore whats right in front of you? Every business on the first page of Google has employed some form of SEO to get there if youre not already one of them, you should be. Websites and SEO are a match made in virtual heaven that you cannot afford to operate without. The only way to get your business competing on the same level as everyone else is to invest in these tools now.

To find out more about Simjen and our unique approach to effective SEO, call us on 1300 66 22 42 today.

by: Simon

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