Why Should You Have A Personal Domain Name?

Do you own your name, like mine, Bill Wynne, as a personal domain name that ends with dot com

? Let me share a story with you about why I think it is important that you do

Last summer I was visiting my dad and were talking about my siblings. My brother, Blade Wynne, graduated from Pratt and RISD (Rhode Island School of Design) with a graduate's degree in fine art. He is a great artist and will be very successful. I was sitting with my laptop so I did a search for his name as a dot com domain name. I was surprised to see that the domain name had not been taken so I sent him an email telling him I would buy it and sell it to him when he was well known and although I bought it for $10 he could have it for $1000 or more.

It goes without saying that he bought the domain name and so I checked the other members of my family like my brother who is a web designer in Boston and my sister who graduated from Dartmouth for sculpture. As a matter of fact my brother Blade will be having his first child with his beautiful wife Megan and I reminded him to make sure the domain name is available for their baby before naming him or her. I was joking around but I believe it is really important to get your name as a dot com domain so at the least someone else does not get it and put up a terrible website.

In addition to having your own dot com domain name with your name there are a number of additional reason to have your own personal domain name if you do any self marketing or promotional work online. I know a lot of people will get a Blogger, Wordpress or some other kind of blog but ultimately they will control that domain name and if after years you have a lot of people that are visiting your site, which can mean a source of income, it can all disappear if that company is sold or goes out of business. Some domain names are like valuable property and people have made a lot of money over the past years selling domain names. The domain name, business dot com sold for over a million dollars and that is something I always remember. I have owned domain names and then let them go and now people are trying to sell them for $2500.

Here are some more important reasons that you should own your own personal domain name for almost anything you may do online.

Professionalism When you have your own domain name you have a much more professional image. For example instead of sending people to (www dot domainname dot com/robertdiaz) you can send them to www dot RobertDiaz dot com.

Memorable - In addition to adding professionalism it is important that the name be easier to remember so people may not need to write it down. Do you think a domain name like (put your car on the pill dot com) would be easier to remember than (bioperformance fuel saver dot com slash carol).

Shorter for printed materials It is likely that if you choose your own domain name you will be able to keep the number of characters to a fewer number so it would fit better on a business card and other promotional marketing material you would use.

In addition to those key benefits you will have the opportunity to have an email address with your domain as part of it. This will look more professional than using a free email service like hotmail, msn, yahoo or gmail.

For example your email could be joe at joes business dot com instead of joe at hotmail dot com.

To conclude I do hope that you have seen the value of at least securing your name as a dot com domain name. It looks more professional, it is easier to remember and can frequently be shorter than a company providing a domain name for you. There will be another article about 10 or more guidelines to follow when choosing a domain name using very important principles.

by: Bill Wynne

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