Why Simplicity Is The Best Custom Logo Design Rule?
When it comes to custom logo design everyone wants a unique and effective logo design
. The main purpose of a logo design is to give a business / organization a visual identity. Now if we are talking about identity, then definitely it needs to be unique, memorable and since it will be used to market products it also needs to be attractive.
Design itself is a much broader term, its implications and applications are practiced in many fields and disciplines. Wikipedia defines Design as:
Design is the planning that lays the basis for the making of every object or system.
The purpose of planning is to effectively perform some craft or work, in this case a logo. We plan it ahead because we want our logo to create desired image of our business and help us achieve certain goals. The planning helps us realize what elements we need to use to achieve desired results.
A quality custom logo design is the one that achieves desire results and good planning helps us achieve those goals. Now replace the word planning in the previous sentence with the word design. So, basic purpose of the design is to achieve results. Logo designing is an art but for business, the craft here involves practicality. Which means that to achieve a certain few goals we need to use art to get our results? We work to create an image that illustrates our business, communicates our message and compels viewers to take certain action.
Simplicity helps us in two ways. First of all, simple designs are easy to communicate. A logo designed simply can convey the message quite easily than a logo that has some complex typography that needs to be stared before absorbing the message.
Simplicity also helps us with the reproduction of the ideas. A complex design may cost extra to be printed and will not fit on different mediums. On the other hand a simple web design and logo design can be easily transformed to fit different formats and mediums.