Why Stress Relievers Are Popular Promotional Items

Many people buy a stress reliever for personal use to control tension

, or just to keep one on the table as a way of sprucing up the appearance of an office table or study table. Some buy it for giving as a personal gift. Another purpose for which these are being increasingly used is for promotion of products or services. Many companies choose these as promotional items like the brochures, diaries, key chains, or pens that they give away to popularize their products. There are many reasons for the increasing popularity of stress relievers as objects of product promotion.

One is the size and shape of stress relievers which provide enough space for the company logo, or a picture of the product, or a message to the customers, to be imprinted on it. A stress reliever is designed to be squeezed, and so they are typically bulbous in appearance. Some are fully spherical, designed like an apple or an orange, while other fancy ones shaped like fruits or vegetables, comic book animals, or human characters, are swollen enough to have sufficient surface space for allowing imprinting of words and pictures.

Another reason is the long-lasting nature of stress relievers. These are practically immune to wear and tear, so far as they are only kept on a table and squeezed when necessary. Other promotional items like diaries and pens are not so enduring. Diaries typically lose part of their value once the year is over, and its paper tends to become yellow and thin with time. Pens can be used much longer, but sooner or later there will be the need of ink replenishment. There is no such need for a stress reliever and it could easily last a persons entire life and then survive to be used by the next generation.

Stress relievers have an edge over promotional items like diaries and pens also because of the present day lifestyle. Mobile phones and laptops and iPads have invaded homes and offices, so that a keyboard is fast replacing a pen as the instrument for writing. This technological advancement is affecting the existence of pens and conventional diaries. A stress reliever is not affected by these changes. If at all, its importance and need has only increased because of the fast-paced lifestyle.

Because a stress reliever is highly durable, its shelf life is also long. This means that if a company has put in a bulk order for stress relievers as promotional items, and after that there is a change of plan or delay in product launch, they does not stand to lose much. They can take delivery of the order and keep the things for any length of time till they are ready to use it.

by: Sunil Punjabi

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